Advertise in the Season Playbill!

Advertising Deadlines

Contract: July 31, 2018
Ad Copy Deadline: August 15, 2018
Ad Payment Deadline: August 31, 2018
Non-refundable payments due in full by payment deadline

Playbill Finished Size: 6” (width) x 9” (height)

Download the Contract and Specifications:

  Contract     Ad Specs and Rates

More below


Premium Placement Options

All Premium Placement Ads Full Color Only
Inside Front Cover $1,970
First Page—facing inside front cover (right-hand page) $1,970
Last Page—facing inside back cover (left-hand page) $1,970
Inside Back Cover $1,970
Back Cover $2,410

Premium Placement ads can be in “bleed” or “no-bleed” format.

Ad Formats: High resolution, press ready PDF file (300+ dpi) preferred; or high resolution (300+ dpi) JPG or TIFF at actual size.

Color: CMYK     B/W: Grayscale

Email ad copy to:

Submit ad contracts to Winston-Salem Symphony.
Incorrectly sized or low resolution ads will be returned for adjustment.

Standard Advertising Options & Specifications

Ad size Color or B/W Orientation Width Height With Bleed Price
Full Page Color   6″ 9.0″ Trim size is 6” x 9” with .125” bleed on all sides. Live area is 5.5” x 8.5” (.25” safety margins on all sides). $1,675
Half Page Color Horizontal 5.375” 4.0625” Not available $1,430
Half Page Color Vertical 2.5625” 8.375” Not available $1,430
Full Page B/W   5.375” 8.375” Trim size is 6” x 9” with .125” bleed on all sides. Live area is 5.5” x 8.5” (.25” safety margins on all sides). $1,500
Half Page B/W Horizontal 5.375” 4.0625” Not available $1,145
Half Page B/W Vertical 2.5625” 8.375” Not available $1,145
Quarter Page B/W Vertical only 2.5625” 4.0625” Not available $625

Full Page (with bleed)

Full Page (without bleed)

Half Page (horizontal)

Half Page (vertical)

Quarter Page (vertical only)

Benefits of Advertising

Essential recurring exposure – your advertisement will receive:

  • Approximately 21,000 audience impressions
  • 18 unique concert experiences
  • Two unique concert venues: The beautiful Stevens Center of UNC School of the Arts and the historic R.J. Reynolds Auditorium
  • Repeated exposure between October 2018 and May 2019

Access to diverse audiences:

  • Your advertisement will reach audiences with a diverse array of musical tastes and other demographic characteristics
  • Audiences being exposed to your advertisement will be attending Winston-Salem Symphony Classics Series and Plugged-in Pops Series concerts

About our Audiences

Our audiences are or should be your clients – advertising and sponsorship with the Symphony offer highly cost effective vehicles for cultivating both valued clients and prized prospects!

Advertising will provide your business with access to audiences with exceptional demographic characteristics:

  • 96% are college educated, 45% hold at least one graduate or professional degree
  • 49% have average household income of over $100,000, 13% over $250,000
  • Most own one or more homes
  • 77% are not native to Winston-Salem and the majority of ticket buyers reside in the 27104, 27106, 27023 and 27006 zip code areas
  • Many are business, civic and professional leaders with decision-making/purchasing authority, or are retirees from these professions, are actively engaged in the community and often have influence about purchasing decisions for organizations they support
  • Our audiences repeatedly tell us that they appreciate businesses that support the Symphony and this influences their decisions about what businesses and professionals to patronize

Increase Your Visibility & Leverage Your Investment – Explore Sponsorship Options!

The Winston-Salem Symphony also offers a wide array of sponsorship options that afford businesses and professionals with exceptional, highly effective, and tasteful promotional alternatives.

Partnerships are uniquely tailored to fit the objectives of each partner and a wide range of entry points are available.

Most benefit packages include complimentary or reduced price playbill advertising, so you are encouraged to explore how you can greatly leverage your exposure by considering a sponsorship before simply selecting playbill advertising alone.

For more information about sponsorship, please contact: Mrs. E. Merritt Vale, President & CEO, at (336) 725-1035, extension 204 or at

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This project was supported by the N.C. Arts Council, a division of the Department of Natural & Cultural Resources.

The Winston-Salem Symphony receives operational funding from The Arts Council of Winston-Salem and Forsyth County

Educational initiatives made possible with funding by Wells Fargo, The Arts Council of Winston-Salem and Forsyth County and The Winston-Salem and Forsyth County Schools.