Advertise with a Fanfare!

Thanks, in part, to the support of our Fanfare playbill advertisers, we met and exceeded our single-ticket sales goals last season. With great excitement, we invite you to join us for an even more remarkable 2023-2024 as Michelle Merrill takes the stage as the Winston-Salem Symphony’s new Music Director.

Michelle’s inaugural season will be an extraordinary journey filled with captivating performances and unforgettable moments. We would be thrilled to offer your company a prominent ad space in our Fanfare playbill for this meaningful season. By doing so, your advertisement will reach over 17,000 enthusiastic audience members attending 23 unique performances across prestigious venues in Winston-Salem, including R.J. Reynolds Auditorium and Wait Chapel at Wake Forest University.


In print, but also in pixels.

Our digital programs garnered an impressive 28,000 views in Season 22/23 and have proven successful. We are delighted to provide the digital ad at no additional cost. This digital program enhances our patrons’ experience and ensures that information about your business resonates long after they leave the concert hall. The beauty of digital content lies in its agility, allowing you to customize your messaging and captivate our diverse audience between concerts.

  • Last year, our concerts drew attendees from 28 states and 50 counties in North Carolina, showcasing our events’ widespread appeal and impact.
  • Over half of the Winston-Salem Symphony’s audience resides within Winston-Salem and surrounding towns; over 80% lives within the Piedmont Triad.
  • Median, average, and per capita incomes are nearly twice the average for North Carolina.
  • The net worth of our audience is over 50% higher than the state average.
  • 80% of our audience own their own homes.
  • 50% of our audience have college or graduate degrees.

Tailor-made to fit your budget.

Premium Placement Options:

  • Inside Front Cover ($2,000)
  • Inside Back Cover ($2,000)
  • Back Cover ($2,500)
  • First Page – Facing Inside Front Cover (right-hand page, $2,000)
  • Last Page – Facing Inside Back Cover (left-hand page, $2,000)

Standard Placement Options:

  • Full Page ($1,750)
  • Half Page – Horizontal ($1,000)
  • Quarter Page ($550)


How will my advertisement in Fanfare look?

Print versions of Fanfare appear as a 6″ x 9″ booklet, with a live area of 5.5″ x 8.5″; full-page advertisements with a bleed require an additional 0.25″ bleed set on all sides.

Full Page with bleed
Full Page without bleed
Half Page horizontal
Quarter Page

PAGE SIZES

Full Page:

Page trim: 6 x 9
Live area: 5.5 x 8.5
Bleed: 6.25 x 9.25 

Half Page Horizontal: 
5.375 x 4.0625

Quarter Page: 
2.5625 x 4.0625


Deadlines:

Contract Deadline: 
August 1, 2023 

Artwork Deadline: 
August 15, 2023 

Payment Deadline: 
September 1, 2023

Print Ad Requirements:

  • High resolution, press ready PDF file (300+ dpi) preferred; or high resolu- tion (300+ dpi) .jpg or .tiff.
  • Convert colors and images to CMYK

Complimentary Digital Ads

  • Supported File Types: JPG, PNG, or GIF, including Animated GIF.
  • Maximum File Size: 1MB
  • Recommended ratio of 1:1 (square), 600px by 600px.

Aligning your business with the largest performing arts organization in Forsyth County would be a remarkable partnership. We can accomplish outstanding marketing goals that elevate your brand’s visibility and reach. We look forward to working with you to achieve these objectives this year.

Questions? Contact Joey!

Joey Burdette,
Marketing and Communications Manager
(336) 725-1035, ext. 227
jburdette@wssymphony.org

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